Salesforce – Pop-Up Book Holiday Greetings

For this Salesforce video, with art direction and writing by Werlen Meyer, I staged and animated a pop-up book telling the story of Santa Claus being saved by Salesforce.

The voiceover script turned out to be much longer than expected, bringing the film to almost three times its planned length, with no increase in budget possible. I had to adapt the directing and make production choices to accommodate this: the paper characters mostly use short animation loops, and the film, originally conceived as one continuous shot, was split into several shots to reduce the technical load and speed up animation.

The film was ultimately shown to all Salesforce employees and its partners. Despite the compromises needed to make it, the client was very happy with the result.